The incident took place on Friday on the popular French TV show TPMP (Touche pas à mon poste!), as part of project 35heuresdebaba ('35 hours of Baba'), in which TV presenter Cyril Hanouna tried to break a national record by appearing on air for 35 hours straight.
Presenter: "She said yes. She said yes."
Woman: "I said no."
And then they demanded that she justify her refusal.
When she answered that people were watching, the presenters had a response ready.
Presenter: Well, we can do it backstage!
Both men were laughing at 21-year-old Soraya, who was smiling uncomfortably, and continued to pressure her for a kiss on the cheek.
Eventually, Maire decided he would ignore her refusal, and go in for her cheek. When she turned her head away to avoid it, he ducked down and kissed her breast instead.
The issue of consent issue is completely clear. There's no miscommunication or misinterpretation: no ambiguity.
She said no. Twice. And turned her face away.
The incident caused a slew of complaints to the Conseil Superior d 'Audiovisual (CSA), the government body which regulates French TV and radio, which is investigating the show.