The two countries have exchanged cross-border fire in recent weeks, after India blamed Pakistani forces for raid on one of its army bases that left 18 soldiers dead last month and responded with “surgical strikes”.
Narendra Modi, the Indian Prime Minister, vowed that the attack would “not go unpunished”, while his Pakistani counterpart Nawaz Sharif denied his country’s forces were involved and condemned “the unprovoked and naked aggression of Indian forces”.
The escalation has provoked international alarm, spilling over into the world of entertainment and celebrity in both countries.
Award-winning Indian film director Karan Johan announced he would no longer use Pakistani actors in his films on Wednesday after Indian cinemas refused to show any films with Pakistani stars, and actors and technicians from Pakistan were banned from working on some Bollywood sets.
Several actors and filmmakers have been forced to leave India following threats from Hindu nationalist groups, with Bollywood films also banned in some cinemas in Pakistan.
High-profile actors including Salman Khan and Priyanka Chopra have spoken out against the trend but public anger has continued unabated on both sides.
The Pakistan Electronic Media Regulatory Authority said a ban on all Indian television and radio content would come into effect on Friday, threatening to suspend broadcasters’ licences for flouting the rules.