Pictures have emerged on China's social media showing the lucky canine posing next to a stack of eight boxes believed to contain a £800 phone in each.
Coco's eccentric owner Wang Sicong, 28, was educated at Winchester College and is already worth £430 million.
These pictures were believed to be uploaded by Wang Sicong to the dog's very own social media account on Weibo, which has nearly 1.9 million followers and is ironically named 'Wang Keke is a bitch'.
The images were posted in the afternoon of September 16, the first day the iPhone 7 and iPhone 7 went on sale.
Along with the pictures, a post read: 'Not sure what people are showing off on Moments (a Chinese social media platform)! There is nothing to show off. I was forced to take action.'
The pictures have been widely shared by Chinese media, including news sites cnbeta.com and on.cc .
The post has also gathered thousands of shares and comments.
Some people said the dog was cute while others hoped Wang Sicong could give them a free iPhone 7 too.